Lighting has to be, if not the most essential part of your video/photo content. It can make or break your shot, giving life and an identity. Choosing the right types of lights and the way you’d want to illuminate your scene is crucial. Lighting isn’t just to ensure your subject is exposed correctly, but also to convey purpose in your storytelling, giving viewers a message that this frame, shot, conveys a specific feeling: warmth, excitement. sadness, that “wow” factor. Lighting is key.